Don't Let Your Competition Pass You By!
The following PUBLISHED ARTICLES are available directly from Kenneth B. Lerman and can be downloaded below. Please make sure that you have cookies enabled. You will need Adobe Acrobat Reader to view these articles.
All of Ken's published articles are free for you to enjoy and share with others. Each has good business content and value. Several are purposefully touching and a few are humorous. They have been written over the past fifteen years, and may reflect their period or time. Several articles are classsics and are easily downloaded.
Enjoy the read!
"The world is on the verge of new and great changes." - A Christmas Carol, 1843. Charles Dickens.
What Do You Want From Your Business? Your business owner strategy of what you want from your business must be seriously defined as part of your pre-planning discipline for the upcoming year. Read more . . .
Y a "W" Recovery - You're in the distinct minority if you believe that this business and economic recovery will resembly any U.S. recovery over the past 50 years - it simply cannot and won't! Read more . . .
Collaborative Selling: Account Business Reviews - Our focus is on Collaborative Selling and on building current relevant customer relationships. Annual Business Reviews are targeted to . . . Read more!
Total Cost of Ownership - Far more than a lower price negotiation, "Total Cost of Ownership" (TCO) should be a part of both the selling presentation andt he purchase decision criteria . . .Read more!
Business Owner Final Transition - Strategic Thinking - Your golf buddy who owns a travel agency asked you to meet for lunch. While at lunch, he dies. Read on . . .
2010: Positive Beginnings - During last year's market downturns, owners wisely invested in internal self-disciplines. Owners shed the weight of excess spending, eliminated repeated errors, lax management and sloppy performance . . . . . Read more
The Business of A Christmas Carol - Ken's 2009 Christmas message.
Eliminate Your Customers' Pain - You Take on More Pain - In 2010 a wise comparative business strategy should include removing the pain of your customer and, at times, taking on some real pain for yourself. Stretch, grow, learn, leap, broaden your abilities and business talents . . . . .Read more
The Economic Recovery is a "W" - Wisely Reinvest in Business Assets! - Our economic recovery is shaped llike an elongated "W" - and it will rise, pause and fall again. Look ahead vs. to the past. Pursue new opportunities . . . Read more
Your 20/20 Vision of Employee Talent Value: Respect It; Coach It; Reward It! - Employee talent focused on annual business objectives is the value added in your business.
Question Your Customer? - What could be more meaningful and less expensive than sitting down with your customer in his or her business and speaking with them about their business?
Doing More With What You Have - Every day I speak with a wide, diverse range of business owners across the U.S. about their business and markets. Read more . . .Where We Are - What to Do Right Now!
David vs. Goliath - When the competitive intrusion of a Goliath (big brand) threatens the security and prosperity of a David, the smaller business must repond and not become stuck like a deer in the headlights of fear, uncertainty and doubt.
Current, Relevant & Competitive Strategic DirectionThere is less room and time for business course correction. Business owners, presidents, management teams (profit and non-profit) are not preparing “Current, Relevant, Competitive” business directions that succeed in short-term market volatility or longer-term survival.
Little Guys Can Beat Big BusinessNo question, big business competitors can significantly hurt you. There are, however, several competitive advantages little guys have over big guys.
Pricing StrategyPricing is not difficult. Pricing does require the business owner or senior managers to focus carefully on their business. There are 3 primary reasons to take a price increase . . .
Marketing After The SaleWe know that top line revenue is clearly a sales and marketing responsibility. Profitability is largely determined by the marketing strategy of pricing.
Brand ManagementFor nearly 30 years larger, well-known sophisticated companies have prospered with Brand Management. Its entrance into mainstream business America and its acceptance is just beginning.
Role Model Business LeadershipGiven the ongoing leadership debacles in government and business, this updated and refreshed article might get you thinking about real leadership character, behavior and performance in business and throughout our social, politcal economy.
Dairy King – Leoti, Kansas: Business ModelEver been to Leoti? It’s just minutes this side of Rocky Mountain Time. The Kansas Highway Department took Leoti’s only stop light away years ago. Leoti is the Wichita County seat, home to 900 fine American folks and the world’s largest cattle feedlot . . .
Contingency StrategyWhat I do if I were the President of Taco Bell in light of the recent E. Coli outbreak?
Business Spirit of Christmas - 2005Carry the Spirit of the Holiday Season throughout 2005 by demonstrating your gratitude and generosity in the communities you are privileged to do business in.
A Business Forecast You Can UseConstructing and implementing Strategic Plans for increased competitiveness in our New Economy requires a thoughtful perspective of marketplace direction – short and long-term. This is what I see and am sharing with business owners and managers.
2006 - A Little of This - A Little of ThatHere is my 2006 advice to independent business owners - hold on, hold on tight through 2006. Not much change might come your way until 2007. The wiser, more careful decisions you make upon entering 2006 might become a protection or comfort to you as you weather through much of this year.
Simplicity in Whitewater - 2004Ken's review of the economy and his recommendation for 2004. "Large and small companies will continue to restructure in the confusion and whitewater of the new economy....." Read more!
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